The Bad Boy CEO by Sugar Jamison

The Bad Boy CEO by Sugar Jamison
The Bad Boy CEO

One StarOne StarOne StarHalf a Star

Series: The Bad Boys of Destiny #1
Genres: Contemporary Romance
Published by St. Martin's Press
Released on November 3, 2015
Format: eARC
Source: NetGalley

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The title grabbed me on this one, but quickly I became dis-enamored by the characters. Why? Well the hero, Colt King, comes across as a cold hearted ass almost right from the start when his brother, Duke, comes into his office and tells them they have to go back to their hometown, Destiny, to see their ill aunt who raised them. You right away learn that Duke is an ex-convict who started a car shop where he did custom designs. Colt is the brains of the operation and turned one shop into a business making millions. Then there is also Levi, the youngest King brother who does a TV show featuring their custom shops. They all pile in a car and drive out to see what’s up with their grumpy, unaffectionate aunt who was forced to raise them.

Upon arrival to Destiny and their aunt’s house, Colt is greated by a shotgun with a woman in her underwear. Isn’t that great…getting a boner while there is a shotgun pointed at you? Lolly, the aunt, pulls all the guilt strings of each boy to get them to do something while she has ulterior motives to get them all fixed up. Colt is to take over the Head Shed and make it profitable, while keeping on her new tenant, Zanna, who is all the salon’s manager.

Zanna’s granddaddy didn’t raise an idiot, so she sleeps with a shotgun. After years of not finding what she wants and needs, Zanna ends up running from her past into a town she grows to love. She wants to buy the Head Shed by Lolly won’t sell it to her. The Head Shed is about 30 years outdated and need of some tough love to make it profitable in a town that doesn’t have much.

These two butt head almost from the start, but they also feel the attraction to each other. I loved seeing Colt loosen up. He has a dry sense of humor that while I didn’t lol at, I did smile. Zanna’s more level headed through it all, but she doesn’t want his money. She likes him, likes cooking and works hard. Colt is a workaholic who only dates women then dumps them when they get dollar signs in their eyes. I also learned that Colt loves his brothers even though he fights with them constantly. Starting the business and making it profitable was a way to keep his brothers close and not the poor boys they once were.

Destiny is that little town that never forgets. The King boys were dirt poor. Their mother died of cancer and their father was the local drunk who runs off leaving them in the care of Lolly who never wanted kids. While she wasn’t cruel, she wasn’t affectionate either. So it’s hard to see that she wants to fix them up and do good by them.

The story has sexy moments, but I wouldn’t say my kind burned up over it. Nope, they were mostly blah. Time would jump and I wanted more of some of the scenes as they built up or were chopped off. Colt isn’t the mean man we see in the beginning and I guess I shouldn’t have jumped to conclusions so fast. He still wouldn’t be my favorite person.

This is supposed to be a trilogy with a book for each brother. I couldn’t list the trilogy name because I couldn’t find any info on it. Sorry. It’s either Levi or Duke next and you get glimpses as to where their stories are headed.

Overall a decent story, nothing that made me stay up late or swoon with envy. Extremely strong heroine and mildly likable hero. A good book if you don’t  have much else to read.

About Sugar Jamison

Sugar Jamison is a southern belle trapped in a New Yorker’s body. With a love of big hair and high heeled shoes, she spends her day at her very normal day job and night dreaming up sweet but sassy romances.

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Shari is the Delighted Reader. Married to her Prince Charming and mother to two Princesses and one Prince. When she is not slaving away as Cinderella she loves to get lost in the pages of a good book. Never without a reading device and a few good paperback books, because she never knows when she might get 5 minutes to read!


    1. It wasn’t horrible, just kind of blah. I am looking forward to the rest of the trilogy though. Kind of one of those things where you can’t quit.

  1. This cover caught my eye when it was up for review and I was soooo tempted. Sounds like it has some good stuff going on. It’s funny how sometimes characters just get on your bad side, but something keeps you reading and it ends up being alright.

    1. I really want to read the other brothers’ stories now. Hoping this was just a fluke that I didn’t really like the hero.

  2. Thanks for the fair and honest feedback. I’m reading a similar book like this in terms of temperature. I might DNF it, life is too short for meh reads especially when you have hundreds of books on your TBR

    1. Then you will love this hero. He hides his kind heart behind his dry sense of humor. Unfortunately while I loved moments in this story, the overall feeling wasn’t there.

  3. Aw man this sounds like it had the makings for a really good story, too bad it just didn’t have the follow through to make it there. I can see why the title would grab you though because it did me too and so did that cover. Now while I don’t usually like headless torso covers, this one makes him look like he’s a bad boy of sorts.

    1. I still have hope about the next two books. I just didn’t like how it started out. It wasn’t too bad after it got going.

  4. I do like this concept of a family where each get’s a book and I reached the type of plot once before where each sibling got a task to complete or focus on, it can work well. It sounds like this one fell a bti flat with Colt not being your favourite person and the sex and romance scenes not being impressive either. It does sound nice to see Colt loosen up a bit and become a nicer person while there.

    1. It felt a little pushed and forced. It was family related but at the same time they fought each other pretty bad. I am hoping the next two books get better.