GoodReads book synopsis sampling
Back cover blurb sampling
Front cover quote sampling
Back Cover blurb quote
Marketing statements like this have been around for a long time. I noticed, but being the contrary critter I am didn’t give them much thought or credence because I’m just not a good target for this sort of marketing ploy. I’m a mood reader so I may like any and all of those, but not be in the mood at the time. I actually get leery of books that are held up beside another one as part of a promotion.
More often than not, a statement on a book’s cover or in it’s backcover blurb or in the synopsis on a book site do not do the book or me (the potential reader) any favors. I have chosen for the heart of my discussion to make a list of cons to what I shall call The Comparison Marketing Strategy.
What are these cons?
- I do not like the book being held up for comparison. Let’s take the ‘Fifty Shades of Tudor Sex’ quote up there. I let a book sit on my shelf for two years without touching it because of that quote. I only had the book because it was an unsolicited review copy. Upon reading it, I discovered it was nothing like Fifty Shades. This leads to my second point.
- I get frustrated because I don’t see the similarities for myself. I can recall three books recently that had the comparisons on their covers and I never noticed more than surface similarities.
- Similar to the first con, is a recent trend in publishers or author’s assistants sending me emails to the tune of ‘you recently reviewed such and such so you’ll probably like this latest such and such’ or ‘you reviewed x so you’ll probably love y, here’s a Net Galley invitation.’ And the funny part is, again, I didn’t like the original book which they would have seen if they read my review they mention and so the comparison does not inspire me to snag the new book.
- This last one is due to the second above quote as an example. I have not read either Hilary Martel or Sylvia Day so I am unmoved by the whimsical x meets y example. This has happened more than once to me (apparently I have limited reading experiences, LOL). I take full responsibility for this con as likely as not many readers have read those authors and this quote will mean something to them.
While I can see how this seems a viable and victorious marketing campaign strategy (and is, more than likely) because book comparisons are how a lot of us find our next favorite authors or books, I think there is a big difference between the publisher or author slapping it on their new release versus letting someone else discover the comparison and share it. Incidentally, I don’t mind seeing a blogger review or a book venue review where the reviewer states a book reminded them of another book or movie because they generally explain why they think this.
So, as you can tell, I got a wild hair up my nose about Comparison Marketing and had to have a sit-down with you guys about it. But now I’m curious about your thoughts on it. Do you like it? Indifferent to it? Hate it? Got any fun examples of how it worked or didn’t work on you? Do Tell!
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